What does success look like?
No, I’m not talking swigging bottles of Cristal in the back of chauffeur driven Bentley.
I mean, do you understand what’s working in your sales funnel?
When you look at your customer journey, do you understand what’s flowing - and where the bottlenecks are?
What does a successful sales funnel look like on the back end?
Understand your numbers
Regardless of whether you’re running ads - it’s really useful to understand your numbers.
In fact, as a Facebook Ads Manager, it’s the first thing I look at before we do ANYTHING - as it’s indicative of the success you’ll have once you start running ads.
Because I’ve said it a gazillion times, and I’ll say it again.
If you’re running traffic to something that’s not already converting - it will just carry on not converting at an even larger scale.
Understanding the conversion rates at each stage...