How to run ads that always get approved

In other words, how to create ads that won't get rejected. 

If you're new to Facebook Ads, you may not be aware of this, but getting too many ads rejected is risky business. It could see your ad account get shut down entirely. 

Ain't nobody got time for that.

So, what can you do to avoid it?

And how easy is it to get ads rejected anyway?

The answer to that is VERY.

Learning how to create copy that converts for Facebook ads is an art form of its own.

Still don't believe me?

Ok, I'm going to give it to you straight.

If you are a coach, consultant, or service provider - chances are you've been told to speak to people's pain points, right?

However - with Facebook ads - you can't

- speak to personal attributes - health/mental health/politics/gender - use the word "you/your/you're" excessively - make income claims - use timescales - reference flexible work/work from home

Using "you" is dynamite for most sales copy - but only use it sparingly when you're creating FB ads.

So, what can you talk about?

Most things. It's *how* you talk about them.

One powerful tool is to share your own story which you can relate back to the reader. 

Another is to talk passively. "My clients were sick of spending hours on social without attracting any clients.."

  • Talk about the BENEFITS of your products/programme/service. 
  • Whatever claim you make about your service/product needs to be relevant to anyone who could possibly read the ad. 

Stick to the rules above and the FB algo bots should leave you well alone.

Still hungry to learn more?

Download the 5 minute ad solution to learn how to write clear, compelling copy that consistently converts (and won't get rejected).

 What to do when ads DO get rejected

Review Facebook Ad Policy and if you don't believe that you have violated it, request another review. If you have accidentally violated Ad Policy, delete the rejected ad and create a new one, being more careful this time.

Repeat offenders tend to see their ad account getting shut down - particularly if it's a relatively new account.

You've totally got this! Have fun :) 


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