What to do when your Facebook Ad Account gets shut down

facebook ad strategy Mar 17, 2021

"Your ad account has been shut down"

It's the last thing any Ad Manager or Business owner wants to hear.

Unfortunately - with Facebook Ads - it happens all too often - due to the fact that it's bots that make most of the decisions. 

However, there are things you can do to significantly alleviate the stress - should this come up for you. 

Read on to learn

  • why you're suddenly not able to run ads
  • what to do when this happens
  • how to prevent it in the first place

There are FOUR ways that you can get  disabled or banned from advertising on Facebook. 

It could happen because 

1. Your Personal Profile has been banned

2. Your Business Page has been restricted from advertising

3. Your Ad Account has been disabled

4. Your Business Manager has got shut down

All of the above will impact your ability to run ads - and all of them require a different approach to handling it. 

What to do when your Facebook personal profile gets banned

According to Facebook...

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Is my Ad Manager broken?

facebook ad strategy Feb 26, 2021

I see you eager beaver

Learning all the Facebook ads skills.

Setting up your pixel.

Sorting out your targeting.

Hitting publish on your ads.

And...

Err, why are my ads running slow?

Here’s something you may not know

It’s not necessarily you.

You can have *all* the right knowledge - and Facebook can just be glitchy.

AND... You can find out right now

Is it you? Or is it Facebook?

With this link >>> https://status.fb.com/

Yes, it gets to be that easy!!

However - if your ads aren’t running as they should - AND you can’t blame it on FB.

You and me need to talk.

Aside from Facebook Ads Management, I also support clients with:

Power hours

Done with You Facebook Ads Management

And if that's not in your budget..

Free weekly live tutorials in Digital Marketing Made Simple my free Facebook group.

And very soon

Online courses!

What I'm basically saying is, if you need support, I've got you babe.

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How to run ads that always get approved

In other words, how to create ads that won't get rejected. 

If you're new to Facebook Ads, you may not be aware of this, but getting too many ads rejected is risky business. It could see your ad account get shut down entirely. 

Ain't nobody got time for that.

So, what can you do to avoid it?

And how easy is it to get ads rejected anyway?

The answer to that is VERY.

Learning how to create copy that converts for Facebook ads is an art form of its own.

Still don't believe me?

Ok, I'm going to give it to you straight.

If you are a coach, consultant, or service provider - chances are you've been told to speak to people's pain points, right?

However - with Facebook ads - you can't

- speak to personal attributes - health/mental health/politics/gender - use the word "you/your/you're" excessively - make income claims - use timescales - reference flexible work/work from home

Using "you" is dynamite for most sales copy - but only use it sparingly when you're creating FB ads.

So, what...

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How to run a high converting challenge

Uncategorized Jan 08, 2021

“Do I launch with a challenge or a webinar?”

I get this question a lot - often accompanied by pleading eyes.

Because let’s face it - challenges are a lot of work.

Launching with a webinar is the easier option - BUT you get to make a lot more impact with a challenge.

And when I say impact, that impact often translates into more sales.

When you enlist the right kind of support, and go into it prepared, challenges don’t need to be immensely stressful.

Do they require a lot of energy?

YES.

There’s no two ways about it.

But they don’t need to be stressful.

The easiest way to avoid stress?

Read on..

The preparation

When you are launching - there is a lot to think about and co-ordinate.

From banners for your pop up group, to ads, opt-ins, email sequences and more.

So do yourself a favour..

  • SCHEDULE: Write all the tasks down and use a project management tool like Asana, Trello or Monday.com.

  • DELEGATE: How many of these tasks can you...

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I like your smile - why you shouldn't neglect brand photos

People so often neglect brand photos. Particularly when they’re starting out.

It’s low on the priority list.

Often below Facebook Ads.

Or you do have some headshots, but they’re two years old.

This is a BIG mistake.

If you’re a coach, online course provider, or expert - YOU are your brand.

Let’s think about this for a moment.

The uncomfortable truth is, there are various iterations out there of what you are selling.

May sound harsh, but it’s true.

What are people buying into when they make a purchase from you?

YOU.

They like, know and trust you.

They trust YOU to be their guide into the area of your expertise.

There once was a time where personal brands attempted to emulate being something “bigger”, hiding behind company names.

But that didn’t wash.

Well known entrepreneurs are known by their own names. Regardless of the size of their team or the name of their company.

Think Amy Porterfield, Stu McLaren, Richard Branson,...

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Do you know your conversion rates?

What does success look like?

No, I’m not talking swigging bottles of Cristal in the back of chauffeur driven Bentley.

I mean, do you understand what’s working in your sales funnel?

What’s flying?

What’s flopping?

When you look at your customer journey, do you understand what’s flowing - and where the bottlenecks are?

What does a successful sales funnel look like on the back end?

Understand your numbers

Regardless of whether you’re running ads - it’s really useful to understand your numbers.

In fact, as a Facebook Ads Manager, it’s the first thing I look at before we do ANYTHING - as it’s indicative of the success you’ll have once you start running ads.

Because I’ve said it a gazillion times, and I’ll say it again.

If you’re running traffic to something that’s not already converting - it will just carry on not converting at an even larger scale.

Understanding the conversion rates at each stage...

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The 7 most common launch mistakes

business growth Jan 08, 2021

Does the word “launch” fill you with fear or excitement?

Most likely, it’s a bit of both.

I can’t actually count how many launches I have supported over the last few years. There have been a lot.

7 figure launches, 6 figure launches, and iddy biddy launches.

I’ve done them all.

Neither of the 6 or 7 figure launches happened without a team and a strategy.

Yet, when many people approach their very first launch, they’re often attempting to do a lot of it on their own.

They’re passionate to have more impact, make more sales and to get more clients.

BUT they also don’t want to end up with egg on their face from a “failed launch”.

I get it.

The first launch is an enormous milestone.

Not many of us can see beyond that first launch, as it’s already such a giant leap out of our comfort zone.

But the reality is - a launch isn’t a destination.

It’s a process - which gets refined as you rinse and repeat it.

...

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How to hire a Facebook Ads Manager

How do you hire an Ads Marketer who can bring you those awesome results you hear others getting excited about?

Because it's intimidating hiring someone in an area you know little about.

I get those same jitters anytime I stand in front of a mechanic.

On the surface I'm doing lots of quizzical looks and enthusiastic nodding.

Below the surface, I'm making silent prayers I can trust the dude - as well as a mental list of things I should google when I get home - to understand what the F he or she has suggested.

So, let me break it down for you.

Because hiring a fb ads manager doesn't need to be complicated.

And it shouldn't be a gamble.

First off.

Are YOU ready to hire a FB ads manager?

  • Are you clear on your ideal client?

  • Are you clear on the problem you/your service/product solves?

  • Do you have an offer which is selling already?

  • Do you have clear goals? (ie to build your list, launch a product or sell an online course)

  • Do you have content which is already doing well - and...

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How to protect your energy during a launch

business growth Jan 08, 2021

LAUNCHING.

What feeling does that word give you?

Excitement, dread, panic?

Most likely it’s a combination of all of the above - particularly if you’re starting out.

To be prolific with your launches - requires buckets of adrenaline.

Whether that’s excitement or trepidation, launching is an emotional rollercoaster.

I have supported about a dozen launches this year alone, and as an empath - I have had to learn a level of resilience to not allow myself to be swept along with those “I launched a minute ago and nobody has bought yet?!” moments of panic.

I’ve seen enough launches in my ten years of marketing to know what the trends are - to lean into trust - and to calmly guide my clients through those moments.

One thing I have seen throughout - is that you can have the best strategy - but if you don’t have the mindset tools to boot - launching will be 900% more difficult for you.

Because I bring the traffic, but YOU make the...

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My top 4 favourite business shortcuts

business growth Jan 08, 2021

Shortcuts get short thrift.

At worst they are considered untrustworthy, at best they’re considered sloppy.

Personally I LOVE shortcuts and I’m happy to shout about them. Heck, I’m going to share some with you too.

BECAUSE they free you up to spend more time doing what you love.

(Like swinging on a sandy beach.)

Who doesn’t want that?

 

We are more prolific and purposeful, resilient and fulfilled when we work from a place of love.

Learning to be more efficient and productive frees up time to make that possible.

And I hate to be the one to break it to you, but buying a pretty year planner is not enough to consider oneself “productive”. (Yeah, that WAS me.)

Neither is having a trello board you meander onto occasionally. (Also guilty)

You’ve got to work smart.

Look at where you’re repeatedly providing certain services in your business, and look at how you can make that process more efficient.

My drive is full of frameworks and...

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